Over 4.95 billion people worldwide use the internet daily. Therefore, if companies do not have an online presence, they may as well not exist. Having an online presence is also helpful for businesses because it allows them to reach a wide range of customers and personalize content. While companies can handle their online marketing through an in-house marketing team, some organizations may find it easier to hire an internet marketing company. Online marketing companies can help businesses manage their social media, set up SEO (search engine optimization) and PPC (pay-per-click campaigns), and create content such as blog articles, podcasts, and white papers. Let's go over these three online marketing techniques in more detail below.