While it may not be basic, it does not have to be extremely made complex either. It is - just not in the method you might have believed. Consider example YouTube the popular video hosting website. The site just gets more traffic by means of the right links then increases the number of visitors who click those links. It's old SEO and no longer connects to Google's needs.
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This is not a typical text link building technique as compared to the other 2. These online marketers are attempting to sell something, not always trying to help. There are item link, client link, links to blogs etc. The desire to head out and purchase these "cool tools" is based on the truth that SEO is difficult work. So, Search Engine Optimization and Post composing work together.